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CI
HD Hyundai's Bold and Refined Brand Identity
The newly redesigned HD Hyundai CI embodies the Hyundai spirit best expressed in
founder Ju-yung Chung's words of wisdom: "If there is no road, find one. If you can't find one,
pave the way." The brand typeface, HD Font, features clean and meticulously refined details that
enhance recognition over time and establish a consistent brand image.
Corporate Overview
CI
HD Hyundai Marine Solution's
CI is the core visual
element representing the brand image.
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Color System
The HD Green and HD Blue color families symbolize our commitment to
sustainable and smart business practices and future growth.
HD Eco Green
Pantone 802C
C60 M0 Y100 K0
R0 G230 B0
#00E600
HD Heritage Green
Pantone 354C
C85 M0 Y100 K0
R0 G173 B29
#00AD1D
HD Prosperity Green
Pantone 348C
C100 M0 Y100 K30
R0 G130 B51
#008233
HD Discovery Blue
Pantone 287C
C100 M80 Y0 K25
R0 G48 B135
#003087
HD Trust Blue
Pantone 655C
C100 M75 Y0 K60
R0 G37 B84
#002554
Margin Requirements
Maintaining sufficient margins around
the CI ensures maximum visual impact.
Korean CI
English CI
1
Newness
Gothic Modernization
The unexpected geometric cuts in the classic Gothic genre introduce a new dynamism.
2
Empathy
Graceful Curves
Rounded curves with human warmth and generous interior space convey a humanitarian image.
3
Simplicity
Geometric Shapes
Minimalist composition with clean details suited to digital environments and precise alignment.
Font Download
The HD Hyundai typeface features clean and meticulously refined details
that enhance recognition over time and establish a consistent brand image.
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